Missions

Dove Video Missions – details for creators

Hi Foapers!

We have just launched the Dove Video Missions!

This is a very ambitious project, so to help you out a bit, we’re sharing these important pieces of information and assets.

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Download: Dove Logo and Packshots

There are 3 Missions and each one covers a different group of users. Therefore, the ideas for the videos will differ. Below you will see some content spaces that Dove would like to see:

  1. Beauty Mission
    Content Spaces Specific Insights
    Season Content Get beautiful skin this season of love (Valentines)
    Beach ready skin (Summer)
    Beauty Diversity Brown Skin is beautiful (Morena Skin)
    Beauty care for scared/discolored skin
    Keep tattooed skin beautiful with Dove
    Body Positivity Inspirational Hashtags/quotes “#Selflove” #Loveyourskin” etc
    No body shaming, Yes to body praising
    Don’t be afraid to show off your skin-reappropriate #GGSS “Ganda ganda sa sarili”
    Feel beautiful in your own skin
    Photo-ready Skin No filter beauty with Dove
    For the ‘Gram (IG post ready)
    Real and Authentic Beauty Real beauty is more than skin deep, it goes deep into skin
    Real beauty is more than skin deep, it goes deep into skin
    Real beauty starts with Real care
    Real care for the real you
    Beauty Secrets Dove is a Beauty Secret/Beauty Tip from real women
    Dove as professional “beauty advice”
    Derma recommended for beautiful skin
    Ingredient Stories Dove ¼ moisturizing milk/moisturizer better than milk
    Bathe in moisturizing milk for glowing skin
    Highlight Moisturize Benefit Dove is a moisturization regime in 1 step (without need for lotion)
    Moisturized skin is the foundation to a beautiful you
    Glowing Skin is Key to Beauty  Real beauty is a glow that all can see
    Glowing skin works with any outfit/look
    Real beauty is Simple 10 steps for face, only 1 needed for Body
    Simple, easy beauty routine = Dove
    The answer to beautiful skin is simple= real care/moisture
  2. Mother Mission
    Content Spaces Specific Insights

    Moms pamper time

    Bring out that “New Mom” glow (ie. Like preggy glow)
    You nourish your baby, but Dove will nourish you (Dove is your skin formula)
    Don’t forget to love yourself

    Mommy advice

    Real mom agrees Dove works for me
    Mommy blogger tips/advise for skin
    From Philippines most loved baby wash, comes the real shower care for moms too
    Sun/Summer/Beach Sun exposure drains skin- quench your thirsty skin
    Beach = dry skin, care for your beach skin
    Healthy inside and out              Deep nourishment for healthy glow from the inside and out.
    Healthy skin is a habit Daily moisture is a healthy habit- “exercise” for your skin
    Daily exercise routine- Day 1: Legs, Day 2: Arms, Everyday: Skin
    Skin health is part of overall wellness
  3. Fitness Mission
    Content Spaces Specific Insights

    Food or drink for your skin

    Moisturizing Milk is superfood for skin
    Quench your skin thirst after a hard workout
    Keto? Paleo? Dove is the best diet for your skin.
    Skin Tone is toned skin Toned body, Toned skin
    Tough doesn’t mean rough . Nourished skin is tough but not rough
    Nourishment is needed for resilient skin
    Sun/Summer/Beach Sun exposure drains skin – quench your thirsty skin
    Beach = dry skin, care for your beach skin
    Healthy inside and out Deep nourishment for healthy glow from the inside and out.
    Healthy skin is a habit Daily moisture is a healthy habit- “exercise” for your skin
    Daily exercise routine- Day 1: Legs, Day 2: Arms, Everyday: Skin
    Skin health is part of overall wellness

 

Check back frequently, because we will post brand feedback and other updates here 🙂

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