We have just launched the Dove Video Missions!
This is a very ambitious project, so to help you out a bit, we’re sharing these important pieces of information and assets.
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Download: Dove Logo and Packshots
There are 3 Missions and each one covers a different group of users. Therefore, the ideas for the videos will differ. Below you will see some content spaces that Dove would like to see:
- Beauty Mission
Content Spaces Specific Insights Season Content Get beautiful skin this season of love (Valentines) Beach ready skin (Summer) Beauty Diversity Brown Skin is beautiful (Morena Skin) Beauty care for scared/discolored skin Keep tattooed skin beautiful with Dove Body Positivity Inspirational Hashtags/quotes “#Selflove” #Loveyourskin” etc No body shaming, Yes to body praising Don’t be afraid to show off your skin-reappropriate #GGSS “Ganda ganda sa sarili” Feel beautiful in your own skin Photo-ready Skin No filter beauty with Dove For the ‘Gram (IG post ready) Real and Authentic Beauty Real beauty is more than skin deep, it goes deep into skin Real beauty is more than skin deep, it goes deep into skin Real beauty starts with Real care Real care for the real you Beauty Secrets Dove is a Beauty Secret/Beauty Tip from real women Dove as professional “beauty advice” Derma recommended for beautiful skin Ingredient Stories Dove ¼ moisturizing milk/moisturizer better than milk Bathe in moisturizing milk for glowing skin Highlight Moisturize Benefit Dove is a moisturization regime in 1 step (without need for lotion) Moisturized skin is the foundation to a beautiful you Glowing Skin is Key to Beauty Real beauty is a glow that all can see Glowing skin works with any outfit/look Real beauty is Simple 10 steps for face, only 1 needed for Body Simple, easy beauty routine = Dove The answer to beautiful skin is simple= real care/moisture
- Mother Mission
Content Spaces Specific Insights Moms pamper time Bring out that “New Mom” glow (ie. Like preggy glow) You nourish your baby, but Dove will nourish you (Dove is your skin formula) Don’t forget to love yourself Mommy advice Real mom agrees Dove works for me Mommy blogger tips/advise for skin From Philippines most loved baby wash, comes the real shower care for moms too Sun/Summer/Beach Sun exposure drains skin- quench your thirsty skin Beach = dry skin, care for your beach skin Healthy inside and out Deep nourishment for healthy glow from the inside and out. Healthy skin is a habit Daily moisture is a healthy habit- “exercise” for your skin Daily exercise routine- Day 1: Legs, Day 2: Arms, Everyday: Skin Skin health is part of overall wellness
- Fitness Mission
Content Spaces Specific Insights Food or drink for your skin Moisturizing Milk is superfood for skin Quench your skin thirst after a hard workout Keto? Paleo? Dove is the best diet for your skin. Skin Tone is toned skin Toned body, Toned skin Tough doesn’t mean rough . Nourished skin is tough but not rough Nourishment is needed for resilient skin Sun/Summer/Beach Sun exposure drains skin – quench your thirsty skin Beach = dry skin, care for your beach skin Healthy inside and out Deep nourishment for healthy glow from the inside and out. Healthy skin is a habit Daily moisture is a healthy habit- “exercise” for your skin Daily exercise routine- Day 1: Legs, Day 2: Arms, Everyday: Skin Skin health is part of overall wellness
Check back frequently, because we will post brand feedback and other updates here 🙂