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Top 8 UGC Platforms for Brands in 2024. Transform Your Brand with authentic User-Generated Content
In the fiercely competitive e-commerce arena, capturing consumer attention becoming more and more challenging. The rise of social commerce has ushered in an era where User-Generated Content (UGC) emerges as the cornerstone for fostering authentic
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In today’s dynamic and interconnected global market, the call for representation, diversity, and local relevance in marketing communications has never been more crucial. Brands are recognizing the need to connect with consumers on a deeper
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The Creator Economy: Empowering Global Middle-Class Aspirations with Foap
In recent years, the digital landscape has given rise to a transformative phenomenon known as the creator economy. This innovative economic model has opened up unparalleled opportunities for individuals worldwide to leverage their skills, passions,
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Written by Frank Carvalho, Chief Marketing Officer at Foap Every year, the Cannes Lions International Festival of Creativity sets the stage for captivating conversations and exhilarating discoveries. While last year’s event revolved around the groundbreaking
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In 2023, the creator economy continues to grow and evolve, driven by the democratization of content creation and distribution through social media and other online platforms. The creator economy refers to the emergence of a
Why business needs to be on TikTok in 2023
You can no longer ignore TikTok, it’s here and it’s stronger than ever. Since its launch in 2017, TikTok has mustered over 1 billion active users who use the app daily. Apart from making their